About Florida Family Support

We're not the biggest practice in South Florida.

That's the point.

Florida Family Support was built on a simple belief — that every child deserves to be truly known by the people who work with them. Not a file number. Not a billable hour. A child.

Our mission

We built this practice because every child deserves more than a generic program.

Florida Family Support was founded in 2015 with a clear belief: that quality should never be sacrificed for volume. In a field where large practices can feel more like insurance billing operations than clinical care, we set out to build something different. A boutique practice where every child is genuinely known, every therapy plan is individually designed, and every hour of treatment is there because it is actually needed.

Eleven years later, that philosophy still drives everything we do.

Our team of Board Certified Behavior Analysts brings deep expertise across ABA therapy, social skills development, and behavioral health, and they work together. Cases are reviewed collaboratively, insights are shared across the team, and every family benefits from that collective experience. You are not getting one person’s opinion. You are getting the best thinking our entire clinical team has to offer.

We serve families across Palm Beach and North Broward County, in English and Spanish, in your home and in your child’s school. Because that is where real progress happens. Not in a clinic, but in the moments and places that make up your child’s actual life.

We are selective about how we grow, because the families already in our care deserve the same quality of service as the families we have not met yet.

What we believe

The principles behind everything we do

01

Boutique by design

We keep our practice intentionally small so every family gets our full attention. Growth means doing more of what works, not taking on more than we can do well.

02

The family is part of the team

Therapy does not stop when the session ends. We train parents and caregivers alongside every child we serve, because the hours between sessions matter just as much.

03

Collaboration over silos

Our BCBAs share knowledge across every case. No child is managed by one person in isolation. The whole team thinks about each family, together.

04

Therapy where life happens

We come to your home and your child's school because that is where the real world is. Skills learned in a clinic do not always transfer. Skills learned at home do.

05

Honest over impressive

We will never recommend more hours than your child needs. We would rather be trusted than impressive.

Our team

Meet the people who will show up for your family.

Every member of our clinical team is a Board Certified Behavior Analyst. They bring different backgrounds and areas of expertise, and they work as one.

Founder

Natalia Herrera

LMHC, BCBA

Natalia founded Florida Family Support after years of working with children across different developmental profiles and seeing the same gap again and again: practices that treated families like cases instead of people. She built FFS to be the practice she wished existed — one where the clinical work is excellent and the family always feels like a partner, not a passenger.

Natalia holds a Master’s in Mental Health Counseling from Nova Southeastern University and is both a Licensed Mental Health Counselor and a Board Certified Behavior Analyst. She is fluent in English and Spanish, and lives with her family in Palm Beach County.

Allison Stevens

MS, BCBA

Allison has spent her career in ABA therapy working across clinics, homes, schools, and communities — with children from toddlers to young adults. She is known for making complex behavioral concepts feel approachable and actionable for families.

Morgan Rojas. LMHC-BCBA

Morgan Rojas

LMHC, BCBA

Morgan brings a background spanning clinical psychology, mental health counseling, and applied behavior analysis — a combination that gives her a fuller picture of the children and families she works with. She is particularly skilled at helping families not just manage challenges but genuinely move through them.

Ashley Fonseca, BCBA

Ashley Fonseca

BCBA

Ashley’s work sits at the intersection of applied behavior analysis and mental health. She has extensive experience supporting children and young adults in both outpatient and inpatient settings. For Ashley, the goal is always the whole person, not just the behavior.

Ready to meet us?

The best way to know if Florida Family Support is the right fit for your family is to have a real conversation. Fill out the short form and a care coordinator will call you back — no pressure, no commitment, just a conversation about your child.